An inside look on how we upcycle carrots, and how our Midwest farmers are positively impacting their community
Funky carrots are good
We partner with one of our favorite Midwesterners for our carrots- a multi-generational family farm in Michigan, whose farm is centered in one of the vegetable and fruit growing hubs in the entire state (so you know you’re getting some quality foods).
How it began
We actually first met our producer when we were looking for pumpkins to upcycle. Unfortunately, the week prior, he had just turned under 100,000 lbs of pumpkins in his field, because they were not shaped perfectly for the retail pumpkin market. Our hearts sank… and so did his. What turned out to be an unfortunate event led to a great opportunity to ensure that more action is to be taken so unused foods wouldn’t be wasted again.