There was just one problem - James had no clue how to make dog treats! Serendipitously, he met Alex at a startup event who also shared a passion for the environment, was a dog lover AND a food scientist. Alex whipped up four tasty treat flavors that were all natural, grain free and boosted with superfoods to provide health benefits while utilizing upcycled ingredients- this was no small feat.
In October 2018 the pair launched their brand with retailers nationwide. They’ve also been connecting with dog owners everywhere to better understand the specific ingredients dogs like. Once they hear the ingredient, they’re off and running to develop an upcycled supply chain to rescue that ingredient and turn it into a healthy and delicious treat!
There’s no shame in loving your pets. In loving them like family. In spoiling them rotten.
There’s no shame in wanting a better world for them, too. In wanting a better, more sustainable place to play that eats into less resources and pays more forward. Not just for your pets, but for all pets. And all people.
As a matter of fact, we want the same things. Because we love our pets shamelessly, too.
They’re why we do what we do. They’re why we make treats that are creatively crafted and uniquely flavored, every season.. They’re why we work with experienced nutritionists to source the best ingredients, from lobster for hip health to kelp for shiny coats. And they’re why we rescue food, not waste it. Because the more we upcycle, the less impact we make on the environment. So as our pets eat healthier, our world becomes healthier, too.