There was just one problem - James had no clue how to make dog treats! Serendipitously, he met Alex at a startup event who also shared a passion for the environment, was a dog lover AND a food scientist. Alex whipped up four tasty treat flavors that were all natural, grain free and boosted with superfoods to provide health benefits while utilizing upcycled ingredients- this was no small feat.
In October 2018 the pair launched their brand with retailers nationwide. They’ve also been connecting with dog owners everywhere to better understand the specific ingredients dogs like. Once they hear the ingredient, they’re off and running to develop an upcycled supply chain to rescue that ingredient and turn it into a healthy and delicious treat!
We're as shameless of our ingredients
as your dog is of chewing up your favorite slippers... for the millionth time 🤦 🤦 🤦
We believe there's no shame in wanting the best for your pup- in caring about the ingredients (and how they're sourced) that are baked into every single treat. From our tasty lobster soft baked goodies to our calming hemp-blend chews, our nutritionists work hard to create innovative and sustainably-sourced foods, just for your pup. We're on a mission to save as much food as possible. Because the more we upcycle, the less impact we make on the environment.
So as our pets are healthier (and happier), our world becomes healthier too.